Web Design
Our strategy for web design is not to convince you that a flashy website will fix all your problems, but rather show you how an intentional web development plan creates revenue. Putting together a specific web design plan that utilizes data and an in depth understanding of the search engine algorithms allows us to bring your business to the audience that is looking for it.
Utilizing the best SEO practices, creating a mobile friendly design, and making sure that your site is designed to pull people in to contacting your business is crucial. Allowing customers the opportunity to see you and contact you conveniently is the first big step towards building up your audience and being able to make more sales. Obviously, we put a lot of time and effort into making your web design look professional and up-to-date, but the biggest impact that we make for your business is by generating leads for you to convert into sales.
Considerations for Small Business Websites
By focusing on the following considerations, we can create a website that not only looks professional but also effectively serves your business goals and engages your target audience.
Clear Purpose and Goals
In determining what you want your website to achieve, such as increasing sales, generating leads, or providing information and defining the target audience a website can tailor your content and design to meet their needs and preferences.
User Experience (UX)
Ensure your website is easy to navigate with a clear menu structure that is simple to navigate. Optimize for mobile devices since many users will access your site on their phones. Optimize images and use efficient coding practices to ensure your site loads quickly.
Professional Design
Using consistent branding by utilizing your brand’s colors, fonts, and logos consistently throughout the site. Using a clean and visually appealing layout that enhances readability and engagement. Using high-resolution images that reflect your brand's quality and professionalism.
Compelling Content
Clear Messaging communicates your value proposition clearly and concisely and includes strong CTAs (Call to Action) to guide visitors towards desired actions like signing up, purchasing, or contacting you.
Search Engine Optimization (SEO)
Keyword research uses relevant keywords to help your site rank higher in search results. On-page SEO optimizes titles, meta descriptions, headers, and images & ensures content is high-quality, informative content that addresses your audience's needs and queries.
Security
Ensuring your site has an SSL certificate for secure, encrypted connections and keeping your website software and plugins updated will protect against vulnerabilities. Creating regular backups for your website will prevent data loss.
Contact Information
A dedicated contact page with your phone number, email, and address & a contact form provides an easy method for visitors to get in touch with you. A map integration, if you have a physical location, helps customers find you.
Social Media Integration
Adding links to your social media profiles to increase engagement will reach your audience regularly, & a sharing button makes it easy for visitors to share your content.
Analytics
By installing Google Analytics to track visitor behavior and measure your website’s performance, you have the ability to monitor traffic and ensure your audience is finding you. By regularly review analytics you will understand the value of what’s working and where improvements can be made.
Legal Considerations
Including a privacy policy to inform visitors how their data will be used. Terms and Conditions clearly outline how the audience should use your website and to the extent to which you can be held responsible for any issues that arise for the use of your services or product.